Strategy


Nutrition plays a profound role in everyone’s life. Our strategy focuses on delivering distinct benefits to people through the food and beverages, products and services we provide. Over 150 years we have built a successful business by understanding and anticipating the needs of society, and continuously adapting ourselves to seize the opportunities presented to us.

The fast-evolving needs and expectations of society today reconfirm the validity of our Nutrition, Health and Wellness strategy. The world is at an inflection point. The speed, intensity and the breadth of change is unprecedented. Digital disruption is reshaping our industry, our relationships with our suppliers and retailers, and with the people who buy our brands. Advances in science and technology are opening up new opportunities for us to play a role in addressing the challenges society faces. In a world where hundreds of millions of people are under-nourished, malnourished or over-weight we are well positioned to help contribute solutions.


Inspiring healthier lives


Through our brands, our products and the services we offer, we are helping and inspiring people to live healthier lives. We are building, sharing and applying nutrition knowledge, and empowering people to make informed decisions about what they eat and what they feed their families. Our Start Healthy Stay Healthy programme helps parents and caregivers provide their children with the best start in life. In partnership with other stakeholders, our United for Healthier Kids programme helps establish healthier eating, drinking and lifestyle habits, and the Nestlé Healthy Kids Programme is teaching nutrition and encouraging physical activity.

We want our products to be the healthiest and the tastiest choices in each and every category we compete in. We use quality ingredients people know and trust, adding nutrients where appropriate. We are substantially reducing sugar, saturated fat and salt. By communicating clearly about the contribution each product makes to a healthy diet, we are helping people make informed decisions about what to eat and drink.

Our new nutrition and health platforms, Nestlé Health Science and Nestlé Skin Health, allow us to apply the knowledge we have developed with the most advanced Research and Development network in the industry. They enable us to develop products and services that meet specific needs of different parts of the population, to help address issues the world faces, for example rising healthcare costs.

By keeping ourselves relevant in this fast-changing world, we can deliver industry-leading growth. We work with agility, creativity and discipline, constantly innovating and renovating our portfolio. Our Research and Development capability ensures we maintain our leading positions in the categories we compete in, driving growth throughout the portfolio. The innovation is broad-based across all categories, brands and markets. It comes in many forms – from blockbusters like Nespresso, to renovating products to keep them fresh and relevant as we have done with brands like Nescafé and Nescafé Dolce Gusto, Nido, Milo and Maggi.

Digital innovation is a strong competitive advantage and a cornerstone of the company’s future development. For some time now we have been creating a digital-first culture that enables us to manage and to benefit from the disruption digital is bringing. As the ‘fourth industrial revolution’ takes hold, we are confident that we can capitalise on the efficiencies and the opportunities digital brings.


Nestlé Strategic Roadmap


The Nestlé Strategic Roadmap guides us in these turbulent times. The glue is our purpose and values, and our culture. The roadmap says what we want to be as a company, what we want to leverage as competitive advantages to fuel growth, where we want to grow and how we will do that efficiently, effectively and responsibly. It drives internal alignment behind our goals.




Our strategic priorities


It is more important than ever to ensure that resources are dedicated to the right projects, maximising the effectiveness of what we spend. We have a strong cost control culture. Through Nestlé Continuous Excellence we continuously improve our operations and deliver savings. With Nestlé Business Excellence we simplify, standardise and share. This is creating backoffice efficiencies, helping us to leverage our size and scale to deliver competitive advantage, and unlocking resources. These are the fuel for growth, brand support, Research and Development, innovation and renovation.

We challenge ourselves continuously to look for new opportunities and for areas where we can make a contribution to the issues society faces. This creates shared value for the communities where we operate and for our shareholders. We are contributing to society while growing our business. Trust is fundamental to our success. Trust helps deliver growth, creating shared value for our shareholders and for society. Quality and compliance underpin that trust, and are the best way to ensure the long-term success of our business.

Our strategy helps achieve our purpose: enhancing quality of life and contributing to a healthier future. Nestlé is always anticipating and adapting to the changing world, guided by our purpose and our values, as we have since the company started 150 years ago. Our purpose defines why the world is a better place with Nestlé, better for those who enjoy our products and services, and for those who are affected by our business. It is the inspiration for each and every one of us in the company. It aligns our actions and creates a common language. It is the compass for our decisions and for everything we do. It helps ensure we remain a ‘long-term’ company delivering with ‘short-term’ intensity, investing for future success while ensuring that we meet the needs of the billions of people we touch every day, and the expectations of our shareholders.