MILO and NESCAFÉ receive Gold Award at 10th AAG Gong Gong Awards
Nestlé brands Milo and Nescafé received Gold last week Saturday, at the 10th Advertising Association of Ghana (AAG) Gong Gong Awards, themed “Impact of Digital Advertising on Global Market”.
Milo’s “Milo ActivGo Soccer” was awarded Gold for best TV advert 2015 in the Food & Confectionary category while Nescafé’s “Nescafé Get Started” received Gold for best Digital advert 2015, also in the Food & Confectionary category.
The awards were received by communications agency, Publicis Africa Group for Milo and digital agency Now Available Africa for Nescafé.
Promoting healthy lifestyles
Milo and Nescafé are Nestlé billionaire brands which for more than 50 years have been running sports programmes for young people and entrepreneurship initiatives around the word.
Currently in Central and West Africa, Milo Sports Developments Programmes inspire young people to get into sports and take part in physical activities. Over 36, 000 students from 2,000 schools in Ghana come together to compete in the annual Milo Champions league organized in collaboration with the Ghana Education Services and endorsed by the Ghana Football Association.
Recently Milo and FC Barcelona joined together in a four-year partnership to promote healthier lifestyles and the importance of physical activity to young people across Asia, Oceania, Africa and Latin America.
Creating opportunities for youth
Nescafé's Get Started Challenge, launched in 2014, inspires young African to realise their dreams through innovative ideas which also create shared value for society. Last year more than 1,900 young people shared their dreams to make a difference in Africa. The winner Korotoumou Sidibé, from Mali, received USD 30,000 worth of financial and mentoring support from Nescafé to help fulfil her project or reducing the amount of food waste in her country and across Africa through her preventive methods.
For 150 years Nestlé has been working to enhance the quality of life and contribute to a healthier future, by creating opportunities and improving livelihoods for the communities in which it operates. These initiatives are at the heart of Nestlé’s way of doing business, which it calls ‘Creating Shared Value’.
About the AAG
The Gong Gong Award is the flagship industry event for the advertising industry in Ghana. Over the years the awards have established benchmarks for excellence and ingenuity, rewarding creativity and strategic thinking that have been developed locally in Ghana and have added value to the business.