Nestlé’s digital ‘Healthy Living Africa’ campaign helps consumers to reduce salt intake across Central and West Africa

To Press Releases listNov 12, 2015


Nestlé in Central and West Africa has reached millions of Africans in the region through a digital campaign on cutting salt in their diets.

The ‘Healthy Living Africa’ campaign, which is still live on the company’s corporate website, was also released on its social media channels such as Facebook, Twitter, YouTube and Google+ to urge people to eat less salt.

The campaign reached more than 11 million people via the Nestlé and Central West Africa (CWAR) Facebook account and on the Nestlé CWAR Twitter feed through the use of messages, visuals and hashtags such as #DidYouKnow and #HealthyLivingAfrica.

Posts were also promoted in both English and French to help extend its reach, achieving thousands of likes, shares and comments.

During the campaign, each week a different theme focused on practical tips on how to reduce salt by making simple and healthy lifestyle choices.

For example, Africans across the region were inspired to cook with less salt, discover lower salt recipes, make smarter shopping choices and taste food before seasoning.

On the Nestlé CWAR Facebook account, consumer comments have shown that the campaign has made an impact on their eating habits. 

One consumer commented on a lower salt recipe post and said: “I need the recipe so I can cook for my family, am sure it will be a good beginning for the new month.” Another consumer replied to a post about ‘how much salt makes the perfect pasta’ and said: “I never knew this, I am learning.”

Nestlé CWAR’s latest ‘Healthy Living Africa’ campaign supports the company’s nutrition, health and wellness strategy to encourage people and their families to make healthier and balanced lifestyle choices.

Similar digital campaigns on other healthy tips and good eating habits led by Nestlé CWAR will be rolled out next year.

Nestlé is committed to boosting healthy diets and lifestyles to help people achieve and maintain a healthy body weight into adulthood by promoting the importance of a balanced diet and regular physical activity.

The company is also committed to reduce salt in its products and pledged to accelerate salt reduction across its food products to help people achieve the sodium intake target of no more than 5g of salt per person, per day, by 2025, as recommended by the World Health Organization and other international and national authorities.