To Press Releases listMay 19, 2016
Imagine being so strong that you could lift a young bull up onto your
shoulders. Legend has it that Greek athlete Milon of Croton, who won six
Olympic events during the 6th century BC, could.
This is the stuff of myth, of course. Aside from obvious animal rights
issues, even if you could lift a bull, would you want to? Sounds a bit hairy.
But Milon’s myth captures the spirit of Milo, the brand that delivered on our no bull promise – to help build
the energy of kids in Australia suffering from poor diets and malnutrition
during The Great Depression.
In 1934 Nestlé Australia food scientist Thomas Mayne developed a
powdered chocolate malt drink that people could mix with water or milk, and
drink hot or cold. He launched Milo
at the Sydney Royal Easter Show that year, and drank a cup every day until he
died aged 93.
We started making Milo at a
factory in Smithtown, Australia in 1935. It still makes Milo more than 80 years on, and Milo’s
success is such that it is now the leading cocoa malt beverage across the globe
which is made in 24 other factories worldwide, and sold in more than 40
In Central and West Africa, Milo
was first launched in Nigeria in the 1960s. We also launched and started
manufacturing the brand at our Tema factory in Ghana in the 1970s. A decade
later, we started making Milo at our
Agbara factory in Nigeria.
To tailor Milo to the tastes
of the local population in Nigeria we’re using locally sourced ingredients like
sorghum malt extract and cassava.
More recently we relaunched Milo with
a new, modern brand identity and introduced a new branded active benefit across
the region: Activ-Go. It contains protomalt, a unique malt extract that
provides nourishing energy through a special blend of vitamins and minerals
that helps prepare kids to do their best. In 2015, we also launched Milo Nutrifill in Ghana, a ready-to-eat
cereal made from whole grains that is rich in iron, vitamins and calcium.
As well as being a firm favourite at the breakfast table, Milo – the energy food drink of future champions – is inspiring kids to take part in sports and enjoy the positive
experiences of physical activity early on in life. No bull lifting required of course.
In Ghana, the brand heads the Milo
Marathon. In 2015 it provided 4,000 underprivileged kids with running shoes to
get them up and active. It also organises the annual Milo Champions League. Together with the Ghana Education Service, and
with backing from the Ghana Football Association, it brings together over
36,000 kids from 2,000 schools across the country.
In Nigeria, more than 70,000 kids participate in the annual Milo Secondary Basketball Championship
From initially nourishing kids in Australia, to inspiring future
champions in Africa today – all this would even make strongman Milon of Croton