Sep 18, 2012, updated September 2012
Product "taste adaptation" is something Nestlé is already implementing in China and is now employing in West Africa as well. Nestlé's local markets are supplied by imported base ingredients, such as onion powder, wheat flour as well as chillies grown in Europe. The R&D centre in Abidjan is looking at ways to prepare Nestlé products using locally sourced ingredients, such as cassava, sorghum, and millet. In addition, it is creating new and improved products that access a previously untapped market – consumers who prefer local produce. If these products are successful, they will also create a new market for African farmers.
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