Create Jobs and Encourage Entrepreneurship
We are helping our young employees develop the skills and capabilities they need to carry out their roles through our Global Youth Initiative, technical training, and apprenticeship and traineeship opportunities. We also want to encourage entrepreneurship among African youth through schemes like Nescafé Get Started and ‘My Own Business’.
Global Youth Initiative
This Nestlé-led scheme aims to support and help young people aged under 30 in their professional careers.
It focuses on four pillars:
• Opportunities with suppliers
In Central and West Africa, more than 50 young people under 30 were recruited as full time employees in 2015.
As part of our internship programme, we employed 105 interns from across the region in the same year. Through the governmental National Service Programme in Ghana, our company also takes on a total of 20 graduates each year, of which some are then hired for permanent positions.
In 2016 we will introduce Management Trainee Programmes in Nigeria, Ghana and Côte d’Ivoire.
In Nigeria, we opened the Technical Training Centre at the Agbara factory in 2011 to educate young people in technical training.
It follows an intensive 18-month theoretical and practical engineering syllabus, based on the City and Guilds of London technicians’ curriculum for Mechanical and Electrical Engineering students. The top five graduates are offered a three-month internship at a Nestlé factory in Switzerland, sponsored by the Swiss government.
The centre is recognised by the National Office for Technology Acquisition and Promotion (NOTAP) and the Industrial Training Fund (ITF), which aims to develop young engineering manpower in Nigeria.
In 2015, 26 students completed the training, out of which 21 joined Nestlé Nigeria to start their employment with our company.
In 2016 a similar centre will open at the Yopougon factory in Côte d’Ivoire.
Technical training facilities will be available for Nestlé employees based at the site, before providing training to external students in the country.
My Own Business
Comfort Dorkutso, MYOWBU vendor in Ghana
Comfort left primary school to support her family to work as a home-to-home revenue collector, but earned less than USD 40 a month. She joined the MYOWBU programme in 2012, and as a result, she improved her salary by earning an average of USD 200 per month.
Comfort is one of thousands of MYOWBU employees working in the region, of whom 868 were women in 2015. Thanks to MYOWBU, she is now able to take care of her mother, siblings and niece.
The ‘My Own Business’ (MYOWBU) scheme was launched in 2012 to promote the Nescafé coffee brand in busy public areas such as open markets, stadiums and bus stops. This is led by Nestlé Professional, our out-of-home business.
It complements our company’s successful ‘pushcart’ initiative which sees sellers use pushcarts to provide hot Nescafé drinks to consumers in local markets and neighborhoods. Two thirds of Nestlé Professional’s coffee beverages are sold in this way.
The MYOWBU and pushcart initiatives guide operators appointed by Nestlé Professional to manage their street-vending business, and gives them the tools and expertise to run their own micro-enterprise.
They are given training on sales, management, hygiene standards, as well as safety and quality requirements. Nestlé helps them find safe and clean kitchen areas to run their business from and provides all the equipment for sellers.
Each operator recruits and employs about 8-10 street vendors from neighbouring communities. Vendors are given a pushcart or a MYOWBU kit, which includes a coffee dispenser they strap on their back. In 2016, more than 4,900 operators and vendors took part in both programmes in the region.
Nescafé Get Started
In 2014, our company launched Nescafé Get Started, a regional initiative to inspire African youth to realise their dreams through innovative ideas, which also create value for society.
In 2015, more than 1,900 young people shared their dreams to make a difference in Africa. The 2015 winner, Korotoumou Sidibe from Mali, received USD
30,000 worth of financial and mentoring support from Nescafé to help fulfil her project of reducing the amount of food waste in Mali and across Africa through her unique preservation methods.
As part of the winning prize, Korotoumou will take part in a one-month leadership programme.