Nescafé has been awarded Twitter Creative Award for the month of September after a
successful online campaign sharing the inspiring stories of young people.
Over the past 3 years, Nescafé Africa has been
collecting and sharing the Get Started stories
of young Africans across West and Central Africa on our social media
platforms. This falls under the brand's Get Started
initiative, which seeks to inspire young people to chase and live their
Fans from across the region have always loved content on Get Started we posted and would occasionally message us their own
stories. Nescafé decided to allow them to freely share their stories on our
Twitter platform along with their colleagues.
This was a “one-of-a-kind” approach we used because stories were not only
being shared, but the fans’ pictures were also captured into a photo mosaic
which depicted a mug of Nescafé powering young Africans from various fields
of endeavor .
We further amplified our campaigns on twitter by engaging relevant
Francophone and Anglophone
influencers (popular online personalities in the areas of blogging, cinema
and comedy), who amplified content on their platforms using the hashtag
The campaign was successful, causing a huge spike in our reach and
engagement on our Twitter page with 6, 394, 444 impressions.
We received over 5000 story entries and over a million video views during
the campaign period.