Nestlé Nigeria celebrates the launch of a new powder seasoning range
designed especially for Nigerian cuisine, ‘Maggi® Signature’. It comes in
three flavour variants - Jollof, Miya and Pottages to intensify and enhance
the Nigerian cooking experience.
‘Maggi® Signature’ is a unique blend of natural ingredients such as bay
leaves, onions, tomatoes, chilli pepper and thyme commonly used in
household kitchens across Nigeria. ‘Signature’ flavours are designed
especially for Nigerian cuisine. They come in three variants - Jollof, Miya
and Pottages. The powders serve as finishers, which encourage mixity,
intensify and enhance the Nigerian cooking experience.
To further engage & educate key stakeholders, MAGGI hosted digital
influencers, media partners and Key Opinion Leaders at the Flowergate
Factory in Sagamu, where they had a Factory tour and experienced the New
MAGGI Signature taste.
Mauricio Alarcon, MD/CEO of Nestle Nigeria said, “The addition of the
‘Maggi® Signature’ range to the company’s product portfolio is in line with
‘MAGGI® ‘Simply Good’ commitments. This includes a commitment to use
familiar and common ingredients, which is another step towards fulfilling
our ambitions to help individuals and families live healthier, happier
‘At Nestle, we continue to support families to make healthier food choices
every day by consistently delivering high quality nutritious products and
providing nutrition education. Our aim is to encourage and support families
to choose healthier lifestyles. This is in line with our purpose which is
enhancing quality of life and contributing to a healthier future,’ he
Presenting Maggi® Signature at the factory, Nwando Ajene, Nestle Nigeria
Category Manager, Culinary shared that, ‘MAGGI® Signature Jollof, Miya and
Pottage have been designed to help take every day Nigerian dishes to the
next level. The range has been tailored to suit the local tastes and
cooking habits of the different regions countrywide.
Signature ‘Jollof’ seasoning helps the authentic party Jollof, Signature
‘Miya’ accentuates the ‘zoin’ taste of your favourite northern soups while
Signature ‘Pottage’ seasoning brings to life that ‘correct pottage taste,’
MAGGI® continues to promote healthy lifestyles through product
fortification and provision of practical nutrition education that reaches
millions of women across the country every year.