To Press Releases listNov 21, 2016
Nestlé Milo and FC Barcelona commit to promote healthier lives
Nestlé Milo and FC Barcelona are joining together in a four-year partnership to promote healthier lifestyles and the importance of physical activity to young people across Asia, Oceania, Africa and Latin America.
The global partnership will make Nestle Milo the official tonic food drink of FC Barcelona. In some countries in Europe, the Middle East and Africa, the partnership will extend to include Nestlé’s Nesquik brand.
Milo is a Nestlé billionaire brand and for more than 50 years, Milo has been running grassroots sports programmes for young people around the world. Currently around 22 million children are involved in sport and nutrition projects delivered by Milo, year after year.
Commenting, Patrice Bula, Executive Vice President Nestlé SA said:
“We are delighted to partner with FC Barcelona to develop a series of sports programmes with our well-known MILO and NESQUIK brands, designed to encourage more young people to take part in sport and enjoy a balanced diet. By educating young people about the importance of sport and physical activity as part of a healthy lifestyle, we want to contribute to a better future for the next generation. By regularly taking part in sport, young people learn from an early age the values of fairness, effort, teamwork, respect and confidence. With this partnership, we aim to help make a difference to the lives of millions of children across the world. ”
Manuel Arroyo, Vice President for Marketing and Communication, FC Barcelona said:
“The global sponsorship deal with Nestlé Milo consolidates the attempts to make the club more global and reinforces the club's association with market leaders. Nestlé Milo, like FC Barcelona, believes in the importance of playing sport from a young age as a key tool for learning essential values for children’s development.”
For 150 years Nestlé has been working to enhance the quality of life and contribute to a healthier future, helping children to get the best start in life. These values are at the heart of what we do and this new partnership with FC Barcelona supports this purpose by promoting the importance of education, nutrition and sport.