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Innovate and Renovate Our Products

Evidence has shown that excessive intake of some food ingredients, such as salt, sugar and saturated fat, is associated with the increased risk of non-communicable diseases, including obesity.

We aim to address this by continuously improving the health benefits of our products, while not compromising on taste. We also look to reduce the salt, sugar and saturated fat content by 10% in products that do not meet the Nestlé Nutritional Foundation (NF) criteria. 

To innovate and renovate our products we use a test called ‘60/40+’, in which we ensure that all products meet rigorous standards for nutrition and consumer preference. 

We test products through consumer panels where at least 60 out of 100 people must prefer the Nestlé product against the competitor’s. The ‘+’ refers to the added nutritional benefit in the product. 

Our progress

Since 2014, a total of 100% of the children’s products that we sell in the region meets the Nestlé NF criteria for sugar, sodium and saturated fat.

In 2013, we committed to accelerate salt reduction across our cooking aids to help consumers achieve the sodium intake target of no more than 5g of salt per person, per day, by 2025, as recommended by the WHO and other international and national authorities. We have already made progress by reducing sodium in our cereal brand Golden Morn. In 2014, Golden Morn launched a project to cut sodium in its products. It aimed to overcome the challenge of reducing salt without compromising on taste, especially considering that sodium plays a key role in giving Golden Morn its unique taste. 

The new Golden Morn recipe, released in 2015, has successfully achieved a 17% reduction in sodium to achieve NF criteria.