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Nestlé’s MAGGI brand is celebrating contemporary African cuisine and
promoting healthy lifestyles with a unique online nutrition education
MAGGI Yelo Pèppè
. Starting on 20 June 2018, this thirteen-week programme will highlight the
numerous challenges that modern African women face when trying to balance
providing nutritious and healthy food for their family, with all the other
demands of a modern life.
MAGGI has been inspiring millions of women to use local ingredients to cook
tasty meals for their families through its highly successful nutrition
roadshows. With its Yelo Pèppè series, MAGGI is adopting a new and
innovative way to connect with the modern consumers who are increasingly
watching online video content. Connecting with their consumers through a
completely original drama series, is the latest way MAGGI sets out to show
that healthy cooking can be exciting without having to compromise on taste.
To bring Central and West African audience the richest video content
possible, MAGGI has partnered with Google/YouTube and collaborated with
Ghanaian award-winning film director and writer, Shirley Frimpong-Manso.
The weekly programme available on the MAGGI YouTube channel will also links
the viewers to a whole world of extra content such as beloved African
recipes dressed with a health twist, lifestyles discussion groups and
nutrition tips created in collaboration with some of the best regional food
influencers and Nestlé nutritionists.
Dominique Allier, Business Executive Officer for Culinary at Nestlé Central
& West Africa, said: “MAGGI is committed to promote homemade wholesome
cooking with local ingredients. We want to connect with more than 10
million people on the importance of eating a nutritious diet, adopting
healthy lifestyles and maintaining a sense of wellbeing.”
The series illustrates how MAGGI is contributing to Nestlé’s purpose of
“enhancing the quality of life and contributing to a healthier future”.
Nestlé is committed to enable healthier and happier lives by offering
tastier and healthier choices, inspiring people to lead healthier lives and
building, sharing and applying nutrition knowledge.
Yelo Peppè is also a concrete expression of the 4th MAGGI
‘Simply Good’ commitments announced in 2017:
to use more familiar and common ingredients;
to improve the nutritional profile of its products, working on salt and
sodium reduction, in addition to the fortification in iron;
to create more value for the society and the community by increasing
local sourcing and contributing to the local economy;
to raise awareness and contribute to nutrition education about healthy
lifestyles, cooking and diets.