For the past 2 decades, Nestlé MILO® has been devoted to the cause of
promoting active lifestyles and unearthing talents through its Sports
Development Programs in Schools including the MILO® U-13 Champions league.
On Friday May 4, Nestlé MILO® in partnership with the Ministry of Education
and the Ghana Education Service launched the 2018 edition of the MILO® U-13
Champions league with a ceremony at its Head Office at Dzorwulu, Accra.
Speaking at the launch, Mrs. Freda Duplan Managing Director of Nestlé Ghana
said that Nestlé has an ambition to help 50 million children lead healthier
lives by 2030 and the MILO® U-13 Champions League is one of the key
initiatives the company is using to achieving the ambition.
“Healthy living is not only about eating right. Being physically active is
also key to maintaining a well-balanced and healthy lifestyle. Aside
fortifying our products (such as MILO®) with the necessary micronutrients
to address under-nutrition, we at Nestlé encourage healthy eating habits
and active lifestyles through initiatives such as the Milo U-13 Champions
League to help ensure growth and wellbeing of individuals and families,
Mrs. Duplan noted that the tournament is one way Nestlé demonstrates its
purpose of “enhancing quality of life and contributing to a healthier
future”. She urged parents and guardians to encourage their children to
engage in physical activities to help ensure their wellbeing.
Mr. Anthony Boateng, Deputy Director of the Ghana Education Service in his
address noted that football has the ability to connect and empower
communities through the passion it elicits and its accompanying lessons.
Mr. Boateng thanked Nestlé Ghana Limited for collaborating with GES for the
tournament. “I want to thank Nestlé Ghana Limited for partnering the Ghana
Education Service in this noble idea of identifying and nurturing budding
soccer talents from grassroots and also augmenting Government’s policy
intervention by providing this platform for our younger children”.
He urged other corporate institutions to emulate the shining example of
The 2018 edition of the MILO® U-13 Champions League will unfold in three
major stages; District, Regional and National finals. Out of 48 schools,
which will compete in four zones, 10 top schools will qualify and advance
to the finals. Each school will represent each of the 10 Regions of Ghana
where awards and prizes including “Best Player” and “fair play team” will
be given to deserving competitors. Over 20,000 schoolchildren are expected
to participate in the tournament this year.
Through the MILO® U-13 Champions League, Schoolchildren learn values such
as respect, teamwork, determination, and focus, which shape them into
active sports personalities and accomplished professionals in the future.
Stephen Appiah a renowned Ghanaian footballer, the Official Brand Icon and
Ambassador for the MILO® U-13-Champions League takes the children through a
soccer clinic (soccer coaching and mentoring sessions) where the
schoolchildren and match officials go through football drills.