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Promoting good nutrition to parents and caregivers
Adopting good nutrition practices from an early age is
essential to becoming a healthy adult. However, establishing
healthy eating, drinking and lifestyle habits is not always
easy or intuitive for parents and caregivers.
Nestlé Start Healthy Stay Healthy helps parents understand
what and how to feed their baby in the first 1000 days of life.
In line with WHO recommendations, it promotes exclusive
breastfeeding during the first six months of life, followed by
the introduction of nutritious foods that complement sustained
breastfeeding for up to two years and beyond.
For children and adolescents, our large-scale grassroots and
online programmes provide parents and caregivers with practical
tools and solutions to help them raise healthier kids. In
collaboration with over 300 partners worldwide, our
school-dedicated module empowers teachers and children with
nutrition education and promotes healthy lifestyles in the
A robust ‘Marketing Communication to Children’ policy
Our communication is supported by an industry-leading Policy on
Marketing Communication to Children (pdf, 6Mb). All
communication to children follows responsible marketing
principles and is limited to foods and beverages meeting
specific nutritional profiles.