Provide Portion Guidance for Consumers

Nestlé Portion Guidance is a voluntary and proactive initiative, based on dietary recommendations from around the world. This initiative aims to contribute

to the re-framing of portion norms, particularly in energy-dense food and beverage categories.

It does not replace existing authoritative dietary recommendations, but helps to bridge the gap between those recommendations and labelling regulations in guiding people towards more carefully considered portions as part of a healthy, balanced diet. 

This guidance is presented in a variety of consumer-engaging ways, such as product form, pack design, clear illustrations, and sometimes even with a serving device. 

Our progress

Portion guidance means that a product is either highlighted as single serve, i.e. one sachet of Nido, or includes on-pack messaging outlining how to prepare the product and its quantity. 

We aim to progressively add the recommended frequency of consumption on all our packaging products to better guide our consumers. 

In 2016, 99% of our product portfolio in Central and West Africa offered specific portion guidance, including 100% of all children’s and family products. 

In 2017, we look to promote healthy portion consumption on all our children and family products as well as our Maggi portfolio, and complement it with guidance on our nutrition education programmes. 

For example, we have already introduced new four-cube packs of Milo Energy Cube, which is usually sold as a 50-cube pack.