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For over 250 years, Coffee has evolved to become part of many cultures,
livelihoods, and economies around the world.
According to a
study by the International Coffee Organization
(ICO), coffee accounts for the primary source of income for more than 10
million households in 25 African coffee-growing countries. The study
further estimates that the global demand for coffee will increase by more
than 10 million metric tons by 2020.
International Coffee Day
is a global celebration that highlights the importance of coffee, raises
awareness about sustainable cultivation and fair trade practices within the
coffee industry. It is also an opportunity to honour the women and men who
grow, harvest the coffee we love and makes the journey of coffee from the
farm to our local shops possible.
Nestlé recognises that coffee farmers face many challenges, such as low
yields unstable environmental conditions, which affects their livelihoods.
To help address these challenges, Nestlé has put in place the
. Below are 3 ways that Nestlé in Central & West Africa makes sure that
the coffee it uses is “
” to deliver you a great-tasting cup of coffee every day.
All Nescafé sold by Nestlé in the Central and West Africa region is sourced
and transformed locally. To ensure quality supply and improved livelihoods
for coffee farmers, the
, a global initiative, harmonizes Nestlé’s commitment and activities
towards supporting responsible farming, production and supply, and
consumption of coffee.
As part of the Nescafé plan, 18,257 farmers including 563 women in Central
& West Africa Region have been trained on the techniques and guidelines
on better farming practices. The robust agricultural development framework
put in place helps to build capacity of farmers to meet the right quality
standards required, and facilitates access to markets.
Sustainable coffee production involves not only appropriate agricultural
techniques, but also ensures that other factors such as improved social
conditions and farm management are in place. For Nestlé, sourcing green
coffee compliant with Sustainable Agriculture Network (SAN) principles by
2020 is a clear demonstration of its brands living up to the company
purpose of: “ enhancing quality of life and contribute to a healthier future”.
In 2017, Nestlé distributed close to 2.5 million high-yield,
disease-resistant coffee plantlets to farmers in Côte d’Ivoire.
Mr. Rémy Ejel, Market Head, CWAR asserts: “Nestlé’s commitments to
continuously improve our green coffee supply chain as well as improve
workers’ livelihoods and protect children in our agricultural supply chain
contributes to our global 2030 ambition to improve 30 million livelihoods
in communities directly connected to our business activities.
The Nescafé produced by Nestlé in Côte d’Ivoire is distributed throughout
the Central & West Africa region. In addition to contributing to
strengthening the national economy, the local processing of Ivorian coffee
adds value to the crop while creating good manufacturing jobs; key
conditions for the sustainable development agenda of the region.
The Nescafé factory provides employment for about 200 people and aims to
create shared value in their communities. Earlier this year, the factory
financed the refurbishment of a school and furnished library in Makouri in
To bring the transformed coffee bean from farm to cup, the Nescafé value
chain entails a distribution model called ‘My Own Business’ (MYOWBU). It is
a scheme initiated by the company, which contributes to employment creation
and entrepreneurship opportunities for young people across the region.
from Ghana now caters for her family through the sale of Nescafé as a
MYOWBU Operator: “On average, I am able to make USD 170 a month out of
which I feed, clothe and pay school fees for my family.”
, from Nigeria, is one such young person who was introduced to the Nescafé
pushcart business by a friend after several unsuccessful attempts to find
employment after graduating: “I engaged in the business for seven years,
and have been able to a build a house for my family. I continue to provide
for the other necessities of life to keep them healthy and happy”.
“Initially, I thought it was not a lucrative endeavor”, he added, “But
after plying the trade for three months my perception changed, and I
realized that with hard work, dedication and perseverance I can make it”.
Teni and Wiasiu attest that selling Nescafé is economically empowering as
it promises a very bright future. Astoundingly, their success stories are
akin to that of some 3,500 young people that take part in MYOWBU.
Through the MYOWBU scheme, these youth can realise their aspirations. To
help them succeed, Nestlé builds their capacity on business management,
basic product presentation skills and how to maintain hygiene.
For Nestlé, it is paramount to help building a viable coffee value chain in
Central and West Africa as it contributes towards the attainment of the UN
Sustainable Development Goals linked to reducing poverty, ensuring zero
hunger and responsible consumption and production.