To Press Releases listNov 23, 2017
Ogun State Nigeria –
On 7 November 2017, Nestlé Nigeria announced its Maggi Simply Good
commitments and the launch of a new seasoning cube MAGGI® NAIJA POT - another addition to the MAGGI ® family.
The 4 Simply Good commitments are levers to help achieve the company’s
purpose, which is enhancing quality of life and contributing to a healthier
future. They are focused on improving the product nutritional profile by
reducing salt and increasing micronutrient fortification, growing the
economy by sourcing raw materials locally and simplifying the ingredients
lists by using locally recognized ingredients.
These commitments respond to the preference of today’s consumers for
products with more familiar and common ingredients, natural or organic,
with minimal processing.
Based on this consumer insight and a strong understanding of local cuisine
MAGGI® NAIJA POT was developed using familiar and common ingredients to
achieve a unique smoky-fishy blend. Naija Pot is made from natural smoked
fish, stock fish and crayfish to deliver the ‘bottom-pot’ taste loved
In his opening remarks at the launch, Mr. Mauricio Alarcon, MD/CEO of
Nestlé Nigeria said, “We dedicate ourselves to deeply understanding the
needs and preferences of our consumers, and then we tailor our products to
suit local tastes and food cultures.”
Maggi Naija Pot is a new seasoning cube developed in Nigeria based on the
strong understanding of local cuisine. It aims at amplifying the authentic
Nigerian essence of food.
Naija Pot is the only seasoning cube in Nigeria full of fish flavour with
the unique combination of natural smoked fish, stockfish and crayfish to
give soups and pottages that bottom-pot taste that
Moreover Naija Pot will help to save time, money and effort since Naija Pot
combines selected locally known ingredients in one small cube. The consumer
can now create local authentic dishes in a simpler way thanks to Naija
Pot’s smoky-fishy-bottom-pot taste. It is also a source of iodine for
higher nutritional value.
Also speaking at the launch event, the Category Manager, Culinary, Nestlé
Nigeria, Mr. Nordine Meguini said, “MAGGI NAIJA POT which comes in a modern
new packaging is the only seasoning cube in Nigeria full of natural fish
flavour with the unique combination of natural smoked fish, stockfish and
crayfish to give soups and pottages that bottom pot taste that Nigerians
love. Naija Pot is a product developed by Nigerian chefs, produced in
Nigeria with locally known ingredients to enhance the tastes of local
MAGGI continues to be the culinary partner of women in Nigeria for over 50
years and will continue to support home cooking with products made with
local ingredients that individuals and families know and love.