Nestlé for Healthier Kids | Nestlé Central and West Africa
Today, more than 2 billion people in the world are overweight or obese and 800 million are malnourished. This calls for action.
At Nestlé, we believe that by helping new generations eat and drink better and move more, we enhance quality of life and contribute to a healthier future.
This is how we started more than 150 years ago when our founder Henri Nestlé created an infant cereal that saved the life of a child.
This is how we continue to act, by launching Nestlé for Healthier Kids, an initiative that federates all our efforts to support parents & caregivers on their journey to raise healthier kids.
Enabling healthier and happier lives
From leading research to product development, from education to innovative nutrition and lifestyle services, our ambition is to help 50 million children lead healthier lives by 2030. Find our more about our three focus areas.
Nestlé brands for healthier lives
Driven by our company purpose – enhancing quality of life and contributing to a healthier future – we are focusing our efforts on ensuring that our product brands enable healthier lives.
We are reducing salt, sugars, saturated fats, and adding powerful ingredients like fiber-rich grains or vegetables and increase micronutrient fortification in thousands of products across the world.
Every day, we leverage our marketing efforts to promote healthy cooking, eating and lifestyles.
Nestlé Pure Life inspires more than 30 million children to choose water.
People around the world recognize that water is the best choice for their health. But unhealthy alternatives are too often chosen, especially by kids.
Nestlé Pure Life is the world’s #1 bottled water brand, reaching consumers over 40 countries. We believe pure water should be the preferred hydration choice for children.
This is why we are setting an ambitious goal to inspire more than 30 million children to choose pure quality water. We will achieve this goal through innovative products and services, making pure water a preferred choice for all.
Milo inspires millions of kids to grow with sports.
Doing sports regularly is essential to a healthy lifestyle, but
too often kids prefer to stay home playing with electronic
devices. At Milo, we believe that sports is essential for kids
development because it teaches them life skills and values that
helps them succeed in life. This is why we are committed to
enabling more kids to play sports regularly.
We engage with more than 20 million kids every year through
grass roots sports events, engaging technology such as the Milo
Chamsquad app and our iconic partnership with FC Barcelona that
provides unique coaching experiences.
Made with simple ingredients such as malt barley, milk, sugar
and cocoa, Milo products are continuously improved to deliver
the nutritious energy that children need to grow with sports.
Maggi helps millions of families to cook tasty and balanced meals.
Studies have shown that when kids cook with their parents, they are more likely to eat food they often reject, like vegetables or salads.
At Maggi, we understand the power of homemade cooking. This is why we are committed to inspiring families to cook tasty and balanced homemade meals everyday, with the fresh ingredients they love.
We are transforming our products in more than 150 countries, with simpler and healthier ingredients.
We are also deploying an ambitious cooking education programme for parents and kids, with recipes, simple cooking tips and online courses. So that picky eaters simply become less picky.
Nestlé Breakfast Cereals inspires families to enjoy a balanced breakfast.
Studies show that many children are not getting enough whole grain in their diets. Too often they skip breakfast or don’t get enough from it.
At Nestlé Breakfast Cereals, we believe that a better breakfast is more than a good start to the day - it’s the foundation for a better future.
We’ve made wholegrain the number one ingredient in our children’s products and are further reducing sugar. Most of our breakfast cereals for children are also fortified with at least seven vitamins and two minerals.
We’re helping parents create a balanced breakfast, with guidance on portion size and inspiring food combinations, so that children can enjoy a nutritious and tasty start to the day.
Nido supports every mother’s love to nurture a healthy future for their children.
Raising well-rounded, self-confident children capable of finding their path in life is no easy job. It requires effort, dedication, perseverance, even courage...and a bit of help.
That is why Nido has been by the side of mothers for generations, supporting children’s comprehensive growth and development.
Nido offers tailored nutrition from toddlerhood to school age, with a range of dairy-based products that answer to the specific evolving nutritional needs of children, from macronutrients like proteins to well-balanced fortification with iron, zinc, B-vitamins, etc.
Furthermore, our stimulation & service platform for children’s cognitive & social development helps parents find the parenting style that best suits them. Through our products and services, we help every mother to raise marvelous, unique individuals that will find their own path in life.
Many children suffer from deficiencies in essential vitamins and minerals such as iron. Worldwdie
40% of pre-schoolers are anaemic.
That is why Cerelac infant cereals are fortified with key micronutrients (iron, zinc, vitamin A and vitamin C).
Cerelac is suitable as a first complementary food for infants from 6 months onwards, when breast milk alone no longer meets the baby's growing nutritional requirements.
A recent study in India showed that young children who consume fortified cereals have a reduced risk of iron deficiency anaemia.