Simplifying ingredient lists
Our commitment: Simplify our ingredient lists and remove artificial colours
Focusing on authentic ingredients
Consumers increasingly want to know what is in the foods and beverages they buy and to be able to clearly identify each ingredient listed on the food label. New trends have reinforced the demand for simplicity, transparency, authenticity and higher quality ingredients.
Progress against our objectives
| Our objectives | Our results |
|
By 2020: Remove all artificial colours from our products. By 2020: Continue removing unfamiliar ingredients. |
5.6% decrease in purchased artificial colours based on tonnage in 2017. Consumers identified lists of ingredients that they want less of in our products. |
