Our commitment: Roll out of rural development baseline assessments to understand the needs of farmers
Identifying the support farmers need
To support farmers in addressing the challenges they face and make farming more attractive, we need to understand their needs. Only then can we identify the activities that will help farmers grow and develop. Using diagnostic tools, we have assessed the sustainability of farmers’ livelihoods. The insights gained helped shape the focus of our support programmes.
Progress against our objectives
By 2020: Establish a total of 18 baseline assessments in the sourcing locations of key importance to our business that show pronounced social need, to guide us in aligning our own activities with the priorities of farmers and local communities.
18 baseline assessments completed.